Plugin Directory

Herd Effects – Social Proof and Notification Plugin

Herd Effects – Social Proof and Notification Plugin


Herd Effects is a powerful, free marketing tool designed to post popup notifications on your website, enhancing user engagement and boosting conversions. By showcasing real or simulated activities of other visitors, it creates a “live queue” effect, motivating users to take specific actions on your site.

Herd Effects offers a simple and effective way to increase conversions through social proof. By displaying user activities, the plugin captures attention and encourages visitors to follow suit, leveraging the psychological impact of herd behavior.

Main features

Herd Effects allows you to create customizable templates with various variable values defined by the administrator. The notifications are designed to motivate users to join the actions of others. Key features include:

  • Configuring templates with variables to generate popup notifications
  • Setting custom titles
  • Access to over 2000 FontAwesome 6 icons
  • Inserting custom icons
  • Specifying lists of values for text variables
  • Setting minimum and maximum numeric values
  • Defining time intervals for consistent notification display
  • Editing display settings for screens with specific resolutions
  • Inserting alerts on your site using shortcodes

Discover even more features with the Pro version of the Herd Effects plugin, available at wow-estore.com.

Preview of Pro Version

Use Cases

  • Registration notifications
  • Purchase information notifications
  • Service order notifications
  • Application or program installation notifications
  • User activity demonstrations
  • Event subscription notifications
  • Social media mentions
  • Real-time activity updates on the site
  • And much more

Use with other FREE plugins to maximize your results

  • Counter Box – Quickly and easily create countdowns, counters, and timers with a live preview.
  • Buttons – Easily create beautiful, customizable standard, floating, and social sharing buttons. Increase click-through rates and enhance your user experience.
  • Calculator Builder – A simple way to create an online calculator.
  • Floating Button – WordPress plugin designed to generate and manage sticky Floating Buttons, capable of performing any defined actions on your website.
  • Modal Window – create modal window – Designed to ease the process of creating and setting the modal windows on the WordPress site.


Search for answers and ask your questions at support center

Imagens de tela

  • Here’s how your notifications could run
  • Setting up this plugin is easy
  • What can you do with this plugin
  • Pro version features


  • Installation option 1: Find and install this plugin in the Plugins -> Add new section of your wp-admin
  • Installation option 2: Download the zip file, then upload the plugin via the wp-admin in the Plugins -> Add new section. Or unzip the archive and upload the folder to the plugins directory /wp-content/plugins/ via ftp
  • Press Activate when you have installed the plugin via dashboard or press Activate in the in the Plugins list
  • Go to Herd Effects section that will appear in your main menu on the left
  • Click Add new to create your first set of notifications
  • Enter title that will appear in the notifications
  • Choose the icon that will appear in the notifications.
  • If you want a custom icon, tick Custom, upload your image via MediaAdd new, then insert the link to your image. Recommended icon size is 60×60 pixels.
  • Construct your notifications template in the Text field.
  • Enter the values for your [variable_1] and [variable_2] variables. You can get the list of names and cities here. Note that you can use these variables for any kind of content, not just names and citites. Just enter any values you want and the plugin will randomly pick the values to be displayed in the notifications. Do not create new lines in the list of your variable, or the notifications will not work! Just enter the values, separated by comma.
  • Enter the minimum and maximum values of the Amount, if you are using it.
  • Click Save
  • Copy and paste the shortcode, such as [Wow-Herd-Effects id=1] to where you want the notifications to appear.
  • If you want the notifications to appear everywhere on your site, you can insert it in your header.php, like this: <?php echo do_shortcode('[Herd-Effects id=1]');?>
  • If you want to insert the shortcode into a widget, use this plugin


6 de Maio, 2021
Didn’t work properly for me using the shortcode on one of my templates and it wasn’t worth trying to fix it because the plugin is very restricted in the free version. Can’t style it at all so you’re left with a plain black look which is nothing but a distraction that looks very fake. Scarily I was putting it on my checkout page and recon this would have scared visitors off rather than pushed them towards the sale.
31 de Agosto, 2020
This plugin works exactly as specified. It’s the easiest to use of all plugins like this. The developer is extremely responsive and support is fantastic. I highly recommend using this plugin for your Herd Effects needs.
26 de Agosto, 2020 1 reply
I installed and configured the plugin and it unconfigured all the banners on my homepage both on the desktop and on the mobile. Beautiful crap.
Leia todas as 15 avaliações

Contribuidores e desenvolvedores

“Herd Effects – Social Proof and Notification Plugin” é um software com código aberto. As seguintes pessoas contribuíram para este plugin.


Registro de alterações


  • Added: Advanced style customization options.
  • Added: Tag, link, and button ‘Duplicate’ in the notification option.
  • Added: Open notification content in HTML Editor.
  • Improvement: Refreshed Interface – Revamped the plugin’s dashboard page style for a more intuitive and user-friendly experience.
  • Improvement: Code Optimization – Rewritten jQuery code in vanilla JavaScript for improved performance.


  • Fixed: minor bug with nonce


  • Fixed: creating the databased


  • Fixed: dynamic property for PHP 8.2


  • Fixed: minor bug


  • Fixed: minor bug


  • Fixed: minor bug in page-list


  • Fixed: security issue


  • Added: Export/Import functions
  • Fixed: minor bug


  • Fixed: minor bug


  • Fixed: minor bug


  • Fixed: script download queue


  • Updated: Font Awesome Icons to version 5.14
  • Fixed: minor bugs


  • Fixed: include script in footer


  • Fixed: custom image


  • Added: Live preview
  • Added: test mode option
  • Added: Unit for location
  • Updated: Admin style
  • Update: Font Awesome Icon to v. 5.12


  • Fixed: display of notification


  • Fixed: option ‘Show every (sec)’


  • Added: option for disabling FontAwesome 5 from front-end
  • Added: Content style options
  • Added: Title style options
  • Added: Icon style options
  • Added: Close button size option
  • Changed: Admin Style
  • Optimized: Styles and Scripts (minification and response time reduction)
  • Updated: FontAwesome 5
  • Fixed: Control on the devices


  • Fixed: Insert the shortcode


  • Fixed: Rounding the amount


  • Fixed: minor bugs
  • Fixed: main class


  • Fixed: minor bugs
  • Added: Support page
  • Added: Discount page


  • Added: function hiding menu on mobile
  • Changed: admin style
  • Changed: Up to 3 notifications


  • Fixed: minor bugs.
  • Change: Admin style.


  • Add: Interval display option.
  • Change: Admin style.


  • Fix: Can enter ‘Name’ and ‘City’ in new line.
  • Fix: Verifying access to the folder ‘asset’.
  • Fix: Optimized code.


  • Fixed code
  • Change style


  • Initial release