First stable release.<\/p>"},"ratings":{"1":0,"2":0,"3":0,"4":0,"5":1},"assets_icons":{"icon-128x128.png":{"filename":"icon-128x128.png","revision":3548450,"resolution":"128x128","location":"assets","locale":"","width":128,"height":128},"icon-256x256.png":{"filename":"icon-256x256.png","revision":3548450,"resolution":"256x256","location":"assets","locale":"","width":256,"height":256}},"assets_banners":{"banner-1544x500.png":{"filename":"banner-1544x500.png","revision":3548680,"resolution":"1544x500","location":"assets","locale":"","width":1544,"height":500},"banner-772x250.png":{"filename":"banner-772x250.png","revision":3548680,"resolution":"772x250","location":"assets","locale":"","width":772,"height":250}},"assets_blueprints":{},"all_blocks":[],"tagged_versions":["1.0.0","1.0.1","1.0.2"],"block_files":[],"assets_screenshots":[],"screenshots":[]},"plugin_section":[],"plugin_tags":[269,1150,20199,1034,264410],"plugin_category":[40,47],"plugin_contributors":[261884],"plugin_business_model":[],"class_list":["post-314976","plugin","type-plugin","status-publish","hentry","plugin_tags-booking","plugin_tags-crm","plugin_tags-email-campaigns","plugin_tags-marketing-automation","plugin_tags-pipelines","plugin_category-calendar-and-events","plugin_category-education-and-support","plugin_contributors-vixgrowy","plugin_committers-vixgrowy"],"banners":{"banner":"https:\/\/ps.w.org\/doublescale\/assets\/banner-772x250.png?rev=3548680","banner_2x":"https:\/\/ps.w.org\/doublescale\/assets\/banner-1544x500.png?rev=3548680","banner_rtl":false,"banner_2x_rtl":false},"icons":{"svg":false,"icon":"https:\/\/ps.w.org\/doublescale\/assets\/icon-128x128.png?rev=3548450","icon_2x":"https:\/\/ps.w.org\/doublescale\/assets\/icon-256x256.png?rev=3548450","generated":false},"screenshots":[],"raw_content":"\n
DoubleScale is the operating system for a WordPress-native business.<\/strong> It replaces the stack most teams cobble together \u2014 CRM + Mailchimp + Calendly + ClickUp + a transactional email provider + a helpdesk + a reporting dashboard \u2014 with one plugin<\/strong> that lives inside wp-admin and stores everything in your own database.<\/p>\n\n You shouldn't need eight separate logins, eight billing relationships, and eight half-broken integrations to run a small business. DoubleScale unifies them around a single contact record, so a form submit can fire an automation, book a meeting, open a support thread, score the lead, alert the assigned rep, and send the receipt \u2014 all from the same data model.<\/p>\n\n DoubleScale is a single install that gives you nine first-class modules<\/strong>, every one designed to feel like a dedicated product:<\/p>\n\n 1. CRM \u2014 contacts, lists, segmentation, activity timeline<\/strong>\nA complete contact database. Unlimited records, unlimited custom fields. Tag-based and rule-based segmentation, bulk operations, and CSV \/ WordPress user \/ WooCommerce imports. Every contact has a full activity timeline<\/strong> that stitches together emails, SMS and WhatsApp messages, deal stage changes, bookings, support threads, page visits, form submissions, link clicks, and automation runs \u2014 one chronological view per contact, no tab-switching.<\/p>\n\n 2. Deals & Pipelines \u2014 sales pipeline management<\/strong>\nDrag-and-drop kanban pipelines with multiple stages, weighted forecasting, win\/loss reasons, and per-deal custom fields. Run separate pipelines for sales, partnerships, renewals, or onboarding. Every deal carries the full contact, activity, and email thread with it. Stage transitions can fire automations (move to \"Closed Won\" \u2192 send invoice + assign onboarding task + tag in CRM).<\/p>\n\n 3. Campaigns \u2014 email, SMS, and WhatsApp broadcasts and sequences<\/strong>\nA drag-and-drop email builder with responsive blocks, reusable templates, A\/B testing, and merge tags for any custom field. Broadcast to lists, tags, or rule-based segments.\n* Email sequences (drip campaigns)<\/strong> \u2014 multi-step nurture flows with time delays, conditional branches based on opens\/clicks\/replies, and goal-based exit conditions.\n* SMS campaigns<\/strong> \u2014 broadcast and triggered SMS via Twilio. Shares the same composer, audience, and merge-tag system as email.\n* WhatsApp campaigns<\/strong> \u2014 send Meta-approved WhatsApp templates and trigger conversations from the same builder. Inbound replies route to the unified inbox.\n* Per-link tracking with automation triggers, bounce handling with soft\/hard classification, and full delivery logs.<\/p>\n\n 4. Booking \u2014 self-service appointment scheduling<\/strong>\nA full scheduling system inside WordPress \u2014 no Calendly needed. Create single events<\/strong> for one-on-one meetings (consultations, demos, coaching sessions) or team events<\/strong> where multiple staff members share availability and bookings are assigned via round-robin or manual selection. Configure slot durations, buffer times between appointments, and per-day availability windows. Guests pick a time from an embeddable booking page, fill out a customizable intake form, and receive automated email\/SMS confirmations and reminders. Supports Stripe payment collection for paid bookings, waiting lists when slots fill up, rescheduling and cancellation flows, and automatic time-zone detection. Every booking lands on the contact record and can trigger automations (e.g., tag the contact, create a deal, send a follow-up sequence).<\/p>\n\n 5. Tasks \u2014 team task management<\/strong>\nCreate, assign, schedule, and track tasks. Link them to contacts and deals. Due dates, reminders, status workflows. Stop running a separate ClickUp or Asana when 80% of your tasks are about customers anyway.<\/p>\n\n 6. SMTP \u2014 multi-provider email routing<\/strong>\nA complete 7. Inbox \u2014 unified helpdesk across email, SMS, and WhatsApp<\/strong>\nA shared inbox for email, SMS, and WhatsApp conversations. Threads stay attached to the contact record. Assign threads to teammates, mark as read\/unread, archive, and reply without leaving WordPress. IMAP polling brings inbound email replies straight into the inbox. Inbound WhatsApp and SMS messages can also fire automations \u2014 auto-tag, route to a teammate, open a deal, or kick off a follow-up sequence.<\/p>\n\n 8. Analytics \u2014 dashboards & reports<\/strong>\nA built-in reporting layer covering revenue, pipeline forecasts, campaign performance (opens, clicks, conversions per send), contact growth, automation execution, and email deliverability. Visual charts, KPI cards, custom date ranges, CSV exports. The numbers your founder, marketer, and ops lead all need \u2014 without exporting to a BI tool.<\/p>\n\n 9. Team management \u2014 roles, ownership, collaboration<\/strong>\nMultiple team members can work in DoubleScale at once. WordPress roles map to access patterns: sales reps see only deals they own, CRM managers see everything, support agents see the inbox. Activity is attributed by user. Notifications keep the team in sync.<\/p>\n\n Underneath every module is one workflow builder. 11+ trigger types<\/strong> \u2014 form submitted, page visited, deal stage changed, link clicked, tag added, booking made, support thread opened, email received, SMS received, WhatsApp received, lead score crossed, list\/tag applied or removed \u2014 flow into multi-step automations<\/strong> with conditional branches, time delays, goal conditions, and webhook calls. Actions include: send email, send SMS, send WhatsApp, start or pause an email sequence, tag, score, move a deal to a new stage, create a deal, assign a task, post to Slack, hit a webhook. This is the connective tissue that makes \"all-in-one\" actually mean something.<\/p>\n\n Founders, agencies, marketers, course creators, e-commerce operators, and revenue teams who want one WordPress-native operations platform<\/strong> instead of stitching together eight SaaS subscriptions. From solo operators to organizations running 100k+ contacts \u2014 DoubleScale is built to scale with your business, not punish it with row-count surcharges.<\/p>\n\n Learn more at doublescale.io<\/a>.<\/p>\n\n This plugin includes compiled JavaScript and CSS in the Public repository:<\/strong> DoubleScale on GitHub<\/a><\/p>\n\n Build from source<\/strong>\n1. Install Node.js (LTS recommended)\n2. From the plugin directory: Outputs include client bundles under Lint \/ code standards<\/strong><\/p>\n\n The PHP code follows the WordPress Coding Standards (WPCS 3.x) with For plugin-structure \/ readme \/ asset-organization checks, install the official Plugin Check<\/a> plugin into a local WordPress install and run it via Tools \u2192 Plugin Check<\/strong>. Plugin Check is the same tool the WordPress.org review team runs.<\/p>\n\n DoubleScale stores CRM, campaign, booking, task, support, and analytics data in your WordPress database. The plugin does not transmit that core repository to DoubleScale servers by default.<\/p>\n\n Where you enable optional third-party integrations (SMTP providers, Twilio, Stripe, WhatsApp, Slack, ActiveCampaign, HubSpot, etc.), data flows are governed by those providers' terms \u2014 and only carry the fields you explicitly map. You can disable any connector by removing credentials or turning off related automations.<\/p>\n\n Privacy-minded operators have access to: per-contact GDPR exports, hard-delete workflows, consent tracking per channel, retention rules for tracking data, and unsubscribe handling for every send.<\/p>\n\n DoubleScale connects to external services only when you configure<\/strong> those integrations. No data is transmitted without your API keys, OAuth grants, or explicit provider setup. Each provider listed below is independent of DoubleScale; using one means you also agree to that provider's terms and privacy policy.<\/p>\n\n For every service below:<\/p>\n\n OpenAI (optional)<\/strong>\n* Purpose: AI-assisted email composition and template generation.\n* Data sent: The prompt text and any campaign content you submit through the AI builder. Sent only when you click an AI generate action.\n* Endpoint: Google Gemini (optional)<\/strong>\n* Purpose: Alternative AI provider for email composition.\n* Data sent: Prompt text and campaign content, only when you click an AI generate action.\n* Endpoint: Each provider is selectable per connection. DoubleScale sends outgoing mail to that provider's API only after you save credentials.<\/p>\n\n Send mail through your own account via OAuth. Outgoing email content and profile email are sent on connect.<\/p>\n\n Two-way contact and deal sync. Only mapped fields are sent.<\/p>\n\n Point DoubleScale at any OpenAI-compatible endpoint with your own API key. Providers are not<\/strong> contacted unless you save credentials.<\/p>\n\n Disable any connector by removing its credentials in DoubleScale \u2192 Settings<\/strong> or by deactivating the related automation. Outgoing API calls only happen when you trigger an action that requires the configured service.<\/p>\n\nWhat's inside one plugin<\/h4>\n\n
wp_mail()<\/code> replacement built into the CRM \u2014 no separate SMTP plugin required. Connect one or more of 20+ providers<\/strong>: SendGrid, Amazon SES, Mailgun, Postmark, SparkPost, SMTP.com, SMTP2GO, Gmail (OAuth), Outlook (OAuth), Zoho (OAuth), MailerSend, Mailjet, Mandrill, Brevo (Sendinblue), Elastic Email, SendLayer, SocketLabs, Loops, and generic SMTP relay. Set up multiple connections with routing rules so transactional mail goes through one provider while marketing campaigns use another. OAuth authentication for Gmail, Outlook, and Zoho \u2014 no app passwords needed. Includes full email delivery logs, bounce handling with soft\/hard classification, provider health checks, email test sending, and automatic failover when a provider is down.<\/p>\n\nPlus: a visual automation engine that connects all nine<\/h4>\n\n
Key capabilities<\/h4>\n\n
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Who DoubleScale is for<\/h4>\n\n
Source Code<\/h3>\n\n
build\/<\/code> directory. Human-readable source lives in src\/<\/code>.<\/p>\n\nnpm install<\/code>\n3. Production assets: npm run build<\/code>\n4. Development\/watch: npm run dev<\/code><\/p>\n\nbuild\/<\/code>. Third-party libraries are listed in package.json<\/code>.<\/p>\n\nWordPress-Extra<\/code> (security sniffs) and PHPCompatibilityWP<\/code> enabled.<\/p>\n\n\n
composer install<\/code> \u2014 installs PHPCS, WPCS, and the rest of the dev tools.<\/li>\ncomposer lint<\/code> \u2014 runs phpcs --standard=phpcs.xml.dist<\/code> against doublescale.php<\/code>, includes\/<\/code>, bin\/<\/code>, and phpunit\/<\/code>.<\/li>\ncomposer format<\/code> \u2014 runs phpcbf<\/code> to auto-fix what it can (whitespace, indentation, brace style).<\/li>\n<\/ol>\n\nPrivacy Policy<\/h3>\n\n
External Services<\/h3>\n\n
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AI services<\/h4>\n\n
https:\/\/api.openai.com<\/code>\n* Terms: https:\/\/openai.com\/policies\/terms-of-use\n* Privacy: https:\/\/openai.com\/policies\/privacy-policy<\/p>\n\nhttps:\/\/generativelanguage.googleapis.com<\/code>\n* Terms: https:\/\/policies.google.com\/terms\n* Privacy: https:\/\/policies.google.com\/privacy<\/p>\n\nSMTP \/ email providers<\/h4>\n\n
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https:\/\/api.sendgrid.com<\/code> \u00b7 Terms<\/a> \u00b7 Privacy<\/a><\/li>\nhttps:\/\/api.mailgun.net<\/code> \u00b7 Terms<\/a> \u00b7 Privacy<\/a><\/li>\nhttps:\/\/api.postmarkapp.com<\/code> \u00b7 Terms<\/a> \u00b7 Privacy<\/a><\/li>\nhttps:\/\/api.sparkpost.com<\/code> \u00b7 Terms<\/a> \u00b7 Privacy<\/a><\/li>\nhttps:\/\/api.smtp.com<\/code> \u00b7 Terms<\/a> \u00b7 Privacy<\/a><\/li>\nhttps:\/\/api.smtp2go.com<\/code> \u00b7 Terms<\/a> \u00b7 Privacy<\/a><\/li>\nhttps:\/\/api.mailersend.com<\/code> \u00b7 Terms<\/a> \u00b7 Privacy<\/a><\/li>\nhttps:\/\/api.mailjet.com<\/code> \u00b7 Terms<\/a> \u00b7 Privacy<\/a><\/li>\nhttps:\/\/api.brevo.com<\/code> \u00b7 Terms<\/a> \u00b7 Privacy<\/a><\/li>\nhttps:\/\/mandrillapp.com\/api<\/code> \u00b7 Terms<\/a> \u00b7 Privacy<\/a><\/li>\nhttps:\/\/api.elasticemail.com<\/code> \u00b7 Terms<\/a> \u00b7 Privacy<\/a><\/li>\nhttps:\/\/console.sendlayer.com\/api<\/code> \u00b7 Terms<\/a> \u00b7 Privacy<\/a><\/li>\nhttps:\/\/inject.socketlabs.com<\/code> \u00b7 Terms<\/a> \u00b7 Privacy<\/a><\/li>\nhttps:\/\/app.loops.so\/api<\/code> \u00b7 Terms<\/a> \u00b7 Privacy<\/a><\/li>\nhttps:\/\/email.us-east-1.amazonaws.com<\/code>) \u00b7 Terms<\/a> \u00b7 Privacy<\/a><\/li>\n<\/ul>\n\nOAuth-based mail providers<\/h4>\n\n
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https:\/\/www.googleapis.com\/oauth2\/*<\/code>, https:\/\/gmail.googleapis.com<\/code> \u00b7 Terms<\/a> \u00b7 Privacy<\/a><\/li>\nhttps:\/\/login.microsoftonline.com<\/code>, https:\/\/graph.microsoft.com<\/code> \u00b7 Terms<\/a> \u00b7 Privacy<\/a><\/li>\nhttps:\/\/accounts.zoho.com<\/code>, https:\/\/mail.zoho.com\/api<\/code> \u00b7 Terms<\/a> \u00b7 Privacy<\/a><\/li>\n<\/ul>\n\nCRM sync providers (Pro)<\/h4>\n\n
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https:\/\/api.hubapi.com<\/code> \u00b7 Terms<\/a> \u00b7 Privacy<\/a><\/li>\nhttps:\/\/api.pipedrive.com<\/code> \u00b7 Terms<\/a> \u00b7 Privacy<\/a><\/li>\nhttps:\/\/marketplace.gohighlevel.com<\/code>, https:\/\/services.leadconnectorhq.com<\/code> \u00b7 Terms<\/a> \u00b7 Privacy<\/a><\/li>\n<\/ul>\n\nMessaging providers (Pro)<\/h4>\n\n
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https:\/\/api.twilio.com<\/code> \u00b7 Terms<\/a> \u00b7 Privacy<\/a><\/li>\nhttps:\/\/graph.facebook.com<\/code> \u00b7 Terms<\/a> \u00b7 Privacy<\/a><\/li>\n<\/ul>\n\nPayments (Pro)<\/h4>\n\n
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https:\/\/api.stripe.com<\/code> \u00b7 Terms<\/a> \u00b7 Privacy<\/a><\/li>\n<\/ul>\n\nPlugin-specific services<\/h4>\n\n
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https:\/\/doublescale.io<\/code> \u00b7 Terms<\/a> \u00b7 Privacy<\/a><\/li>\nhttps:\/\/ui-avatars.com\/api\/<\/code> \u00b7 Terms<\/a> \u00b7 Privacy<\/a><\/li>\n<\/ul>\n\nAI provider endpoints (optional, bring-your-own-key)<\/h4>\n\n
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https:\/\/openrouter.ai\/api\/v1<\/code> \u00b7 Terms<\/a> \u00b7 Privacy<\/a><\/li>\nhttps:\/\/api.groq.com\/openai\/v1<\/code> \u00b7 Terms<\/a> \u00b7 Privacy<\/a><\/li>\nDisabling<\/h4>\n\n
Credits<\/h3>\n\n
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Support<\/h3>\n\n