Descrição
THiS SEO is a focused WordPress SEO plugin built for SEO professionals and agencies who need to work fast. No score widgets, no banner ads, no tracking. Just the workflow tools you actually need.
Used by SEO professionals who already use dedicated analysis tools and AI — THiS SEO handles the technical execution inside WordPress without getting in the way.
Core Features (Free)
Meta Editor
Edit SEO titles and meta descriptions for all your pages and posts in one clean overview. See character counts, spot missing meta, and save everything in seconds without opening each post individually.
Schema Library
Build and manage JSON-LD schema templates with dynamic variables like {{post_title}}, {{post_url}}, and {{featured_image}}. Assign templates globally or to specific pages. Supports Article, Organization, WebApplication, SoftwareApplication, AboutPage and more.
Redirects
Create and manage 301, 302 and 307 redirects directly from the WordPress admin. Import and export via CSV. Fast, lightweight redirect handler with no database overhead on uncached requests.
404 Log
Automatically log all 404 errors on your site. See which URLs are returning not found, how often, and where users came from. Turn common 404s into redirects in one click.
Broken Link Scanner
Scan any page for broken internal and external links directly from the admin. See HTTP status codes, identify dead links, and fix them before they hurt your rankings.
Sitemap
Auto-generated XML sitemap at /sitemap.xml. Automatically pings Google and Bing on save. Integrates with robots.txt automatically.
SEO Lock™ – PIN Protection (Free)
Protect your most sensitive SEO settings with a 4-digit PIN. Uses bcrypt hashing, rate limiting (3 attempts, 15-minute lockout), and session management. Prevents accidental or unauthorized changes to redirects, schema, and robots.txt.
Audit Log
Track every change made to your SEO settings. See who changed what, when, and from which IP address.
Conflict Detection
Automatically detects other active SEO plugins and alerts you to potential conflicts.
Pro Features
Pro unlocks additional power for larger sites and agencies:
- Meta Editor – Bulk edit all pages, posts and custom post types in one view
- Robots.txt Editor – Full editor with backup, restore and Cloudflare auto-purge
- Breadcrumbs – Schema-enriched breadcrumbs via shortcode with drag-to-reorder
- URL Replace – Replace URLs across all content including Elementor serialized data
- Strip Taxonomy Base – Remove /category/ and /tag/ base with automatic redirects
- Custom Schema Variables – Map ACF/postmeta fields to schema template variables
- llms.txt PIN protection – PIN-lock the llms.txt editor
- Email Alerts – HTML email notifications for security events
- Integrity Check – Detects unauthorized changes to plugin files
- Cloudflare Integration – Auto-purge robots.txt and sitemap on save
- Agency License – Use on up to 50 sites
Pro licenses are validated against the THiS SEO license server at thissitechecker.com. No data other than your license key and site URL is transmitted. See our privacy policy for details.
Why THiS SEO?
Most SEO plugins try to do everything. THiS SEO does what matters. It’s built for people who want:
- A clean meta editor that doesn’t require opening every post
- Schema that actually works without a PhD in structured data
- Redirects that are fast and don’t slow down your site
- Security that keeps settings safe without a full user roles system
Built by ThisSiteChecker – a small team from Norway making free SEO tools for DIY website creators.
External Services
This plugin connects to the following external services under the conditions described below.
Google Sitemap Ping
When a post or page is published or deleted, the plugin can notify Google that your sitemap has been updated. This feature is optional and must be enabled in Settings Security Sitemap Configuration.
- What is sent: Your sitemap URL (e.g. https://yoursite.com/sitemap.xml). No personal data is transmitted.
- When it is sent: Only when a post or page is published or deleted, and only if you have enabled “Ping Google” in sitemap settings.
- Who receives it: Google LLC.
- Google Terms of Service: https://policies.google.com/terms
- Google Privacy Policy: https://policies.google.com/privacy
Bing Sitemap Ping
When a post or page is published or deleted, the plugin can notify Bing that your sitemap has been updated. This feature is optional and must be enabled in Settings Security Sitemap Configuration.
- What is sent: Your sitemap URL (e.g. https://yoursite.com/sitemap.xml). No personal data is transmitted.
- When it is sent: Only when a post or page is published or deleted, and only if you have enabled “Ping Bing” in sitemap settings.
- Who receives it: Microsoft Corporation (Bing).
- Microsoft Terms of Service: https://www.microsoft.com/en-us/servicesagreement
- Microsoft Privacy Policy: https://privacy.microsoft.com/en-us/privacystatement
Cloudflare API (Pro only)
This plugin optionally connects to the following external services:
Cloudflare API (Pro only)
THiS SEO Pro includes an optional Cloudflare integration that purges cached copies of your sitemap and robots.txt when they are saved or changed.
- What is sent: Your Cloudflare Zone ID and a list of URLs to purge (sitemap URL and robots.txt URL). Your encrypted API token is sent as an authorisation header.
- When it is sent: Only when you manually trigger a cache purge, or when you save sitemap/robots.txt settings with auto-purge enabled.
- Who receives it: Cloudflare, Inc. No data is sent unless you actively configure a Cloudflare API token in Pro settings.
- Cloudflare Terms of Service: https://www.cloudflare.com/terms/
- Cloudflare Privacy Policy: https://www.cloudflare.com/privacypolicy/
THiS SEO License Server
Pro license validation connects to the THiS SEO license server at thissitechecker.com.
- What is sent: Your license key and your site’s domain name.
- When it is sent: When you activate or deactivate a Pro license in the plugin settings.
- Who receives it: Adventor AS, operator of thissitechecker.com.
- Privacy Policy: https://thissitechecker.com/privacy-policy/
- Terms of Service: https://thissitechecker.com/terms/
No data is sent to any external service for users of the free version. Cloudflare integration is only available in Pro.
Imagens de tela
Dashboard – Overview of your SEO health: missing meta, 404 count, sitemap status and recent audit activity. 
Meta Editor – Bulk edit SEO titles and descriptions for all pages and posts in one view with live character counters. 
Schema Library – Create and manage JSON-LD schema templates with dynamic variables. Assign globally or per page type. 
Security & PIN – SEO Lock™ PIN setup, audit log access, and security probe detection. 
Redirects – Create, edit and manage 301/302/307 redirects. Import and export via CSV. 
Instalação
- Upload the
this-seofolder to the/wp-content/plugins/directory, or install directly via the WordPress plugin screen. - Activate the plugin through the Plugins menu in WordPress.
- Go to THiS SEO Dashboard to get started.
- Set a PIN when prompted to protect your security settings.
- Use the Setup Wizard for a guided first-time configuration.
FAQ
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Is this plugin free?
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Yes. The core features are completely free with no time limits and no feature restrictions on the free tier. Pro adds additional features for power users and agencies.
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Will it conflict with Yoast, RankMath or other SEO plugins?
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THiS SEO will detect other active SEO plugins and warn you. We recommend running only one SEO plugin at a time to avoid duplicate meta tags and schema output.
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Does the plugin phone home or track users?
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No tracking, no analytics, no external calls — except for Pro license validation (license key + site URL only), which is user-initiated.
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What is SEO Lock™ PIN protection?
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SEO Lock™ is a lightweight PIN-based access layer for sensitive plugin settings like redirects, robots.txt and schema. It uses bcrypt hashing, rate limiting and session management. It is not a replacement for WordPress user roles, but an additional layer of protection against accidental or unauthorized changes.
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Can I import redirects from another plugin?
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You can import redirects via CSV. The format is:
from_url, to_url, status_code. Export your existing redirects from your current plugin and reformat if needed. -
Where is my sitemap?
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Go to THiS SEO Settings General to find your sitemap URL. It defaults to /sitemap.xml and is configurable from the Security page (PIN-protected).
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Does it support multisite?
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Not currently. Multisite support is planned for a future release.
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Where can I get support?
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Use the WordPress.org support forum for free support. Pro users can contact us directly via thissitechecker.com.
Avaliações
Contribuidores e desenvolvedores
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Registro de alterações
1.2.2
- Security: Custom head code (global and per-page) now requires an active PIN session in addition to the security capability. Fixes PIN bypass reported in TSEO-2026-001 (2.1, 2.2).
- Security: 404 log now strips query strings before storage, preventing sensitive tokens or personal data in URL parameters from being logged. Fixes TSEO-2026-001 (2.4).
- Security: Added capability check to probe notice dismissal handler. Fixes TSEO-2026-001 (2.6).
- Security: PIN session is now bound to the current WordPress session token, preventing a PIN unlock on one device from granting access on concurrent sessions. Fixes TSEO-2026-001 (2.5).
- Security: Output Inspector now uses TLS verification. Fixes TSEO-2026-001 (2.3).
1.2.0
- New: Output Inspector — see the exact meta tags, canonical, robots and schema output for any page directly from the post editor
- New: Schema Health — overview page showing schema coverage across all content, filterable by post type and status
- New: llms.txt editor — serve and manage /llms.txt for AI crawler control (Pro: PIN protection)
- New: Strip Category/Tag Base (Pro) — remove /category/ and /tag/ from URLs with automatic 301 redirects for existing terms
- New: Email Alerts (Pro) — HTML email notifications for security probes, sitemap anomalies and robots.txt changes
- New: Schema type column in post/page list views — see which schema is assigned at a glance
- New: Custom schema variables (Pro) — map ACF fields and postmeta keys to {{variables}} for use in schema templates
- New: Sitemap Integrity Monitor — daily scan for foreign sitemap files and robots.txt changes with admin notices
- New: SERP preview in metabox — live Google-style preview while editing title and description
- New: Social/OG preview in metabox — live Facebook/LinkedIn card preview while editing OG fields
- New: Breadcrumb drag-to-reorder UI (Pro) — drag-and-drop reordering of custom breadcrumb trails
- New: Default breadcrumb CSS — breadcrumbs render styled out of the box, customizable via theme CSS
- New: 404 bulk redirect — select multiple 404 entries and create redirects in one operation
- New: 404 security probe detection — flags known attack patterns (webshell probes, credential harvesting, bruteforce) with risk levels
- New: URL Replace in Link Scanner (Pro) — replace broken or changed URLs across all content including Elementor data
- Improvement: Sitemap URL changed from hash-based to fixed /sitemap.xml with one-click migration notice
- Improvement: Self-referencing canonical on all page types (archives, categories, tags, pagination)
- Improvement: Title template system — configurable {post_title}, {site_name}, {tagline}, {year}, {page} variables
- Improvement: Noindex settings now cover all public CPTs and taxonomies dynamically
- Improvement: Referrer logging added to 404 log
- Improvement: Link scanner now scans both internal and external links with status filtering
- Improvement: og:type auto-mapping per post type with per-page override in metabox
- Improvement: Expanded predefined schema variables (author, site, dates, excerpts and more)
- Fix: Dashboard missing meta counter now includes all public custom post types
- Fix: Elementor URL replace now handles JSON-escaped URLs correctly
1.1.2
Code quality and security improvements for WordPress.org submission.
1.1.1
- Security: Cloudflare API token now encrypted at rest (AES-256-CBC)
- Fix: Cron job correctly cleared on plugin deactivation
- Fix: All plugin options now removed cleanly on uninstall
- Improvement: Stronger type safety across database methods
1.1.0
- New: Cloudflare integration – auto-purge robots.txt and sitemap on save
- New: Cloudflare manual purge button on Security page
- Security: PIN change now requires current PIN verification
- Security: PIN lockout reduced to 3 attempts / 15-minute window
- Security: PIN setup blocked from overwriting existing PIN without verification
- Fix: robots.txt now served with no-cache headers to prevent stale Cloudflare/Varnish responses
- Fix: Autocomplete attributes corrected on PIN modal and Meta Editor fields
- Improvement: Plugin upgrade hook ensures database tables stay current after updates
1.0.0
- Initial release
- Meta Editor, Schema Library, Redirects, 404 Log, Broken Link Scanner
- Sitemap with Google/Bing ping
- Robots.txt Editor with backup and restore
- SEO Lock™ PIN protection with rate limiting and audit log
- Conflict detection for other SEO plugins
- Setup Wizard for first-time configuration